Digital marketing agency · SEO · SEM · Paid Media
Marketing at red heat. Results in cold blood.
Google Ads, YouTube, Meta, TikTok, SEO and content: we forge the marketing your business needs to grow. Creativity you can measure, made by actual people.
Tell us about your projectWho we are
No creative smoke, no spreadsheet coldness. We're a collective of senior specialists — "Fragua" is Spanish for "forge". No heavy structure to pay for, no account layers: for every project we forge the exact team it needs — strategy, creative, content, data — and you always talk to the person doing the work. Before we propose anything, we listen and learn how your business actually makes money. And everything that leaves the forge gets weighed before we hand it over.
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You talk to whoever executes
No salespeople, no account layers in between.
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A team forged to fit
For each project, the exact specialists it needs.
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Everything delivered gets weighed
If it can't be measured, we tell you before we start.
What we do
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Brand strategy
We start by understanding your material.
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Identity and design
A brand with character, made by hand.
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Content and campaigns
Ideas that dare — and that land.
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Performance and measurement
Reports you can read in five minutes.
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Web and digital product
Engineering underneath, not templates.
This is what we forge.
SEO, SEM, Google Ads, YouTube Ads, Meta Ads, TikTok Ads, email, content, analytics… Those are our tools, not your problem. Let's skip the jargon: you tell us what you want to achieve, we pick what to forge it with.
- SEO
- SEM
- Google Ads
- YouTube Ads
- Meta Ads
- TikTok Ads
- Email marketing
- Content
- Analytics
- Organic social
You keep the results.
Channels, like metals, alloy better together.
A single channel is a pure metal: it works, but it bends. Industry studies repeat it year after year — brands that combine search, video and social convert more and pay less per customer than those relying on one channel alone. We design the alloy: which channels, in what proportion, and measuring what each one contributes.
Brand
Content
Web
Paid Media
Data
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+5–15%
more conversion volume when video is added to search
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up to −10%
in acquisition cost with an optimised channel mix
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×2–3
more touchpoints before the buying decision
Indicative ranges from industry studies. Your alloy is calculated with your own data.
≈ 1500 °C (2730 °F)
The fire
The idea, the concept, the creative risk. What makes a brand memorable. Without it, everything is correct and forgettable.
≈ 20 °C (68 °F)
The steel
The method, the data, the cold measurement. What makes the idea hold up and repeat. Without it, everything is pretty and sells nothing.
How we work
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Diagnosis
A full audit: we review every channel — search, social, web, tracking — and tell you straight what's working, what isn't, and why. The material, before we touch it.
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Strategy
We share our full approach: the strategic proposal, the chosen channels and the goals everything will be measured against. Aligned with your business, not with our convenience. We decide together where to strike.
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Production
This is where the spark flies.
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Measurement
Everything that comes out gets weighed; we tell you plainly and run the cycle again.
No small print
The pact
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2× average ROAS
That's what paid search returns on average. We set your target on data, not on promises.
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< 72 hours
A person always answers — the same one who does the work.
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100% traceable
You'll know what was done, what it cost and what it returned.
Materials we know
Every sector is a different material and works at its own temperature. These are the ones that pass through our forge most often.
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E-commerce
Sell more without burning your margin on ads.
Measured in ROAS and cost per order.
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Professional services
Fill your calendar with clients who value your work.
Measured in qualified leads and cost per appointment.
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Education and training
Fill your intakes without depending on word of mouth.
Measured in enrolments and cost per student.
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Hospitality and local business
Get found instead of the place next door.
Measured in bookings and footfall.
Yours not on the list? New materials are our speciality.
Questions from the heat of the forge
What exactly does a marketing agency like Fragua do?
We turn business goals into marketing you can measure: strategy, brand, content and performance campaigns. You tell us what you want to achieve; we pick the tools, run them, and show you what every euro brings back.
Do you work with companies from any country?
Yes. The workshop is global and we work remotely with SMEs and B2B businesses wherever they are — we already work across time zones, invoice internationally, and run campaigns in English and Spanish. All we need is a video call and a proper understanding of your business.
How much does it cost to work with you?
It depends on the project, and we won't bury you in inflated rate cards: we size it together and give you a closed quote before we start. No surprises, no small print.
How often will I know how my investment is doing?
Every month we review performance with you against the goals we set at kick-off, with reports you can read in five minutes. And if something goes wrong before that, we don't wait for the report to tell you.
What do I need to have ready to start?
Nothing. One call and we look at it together: we listen, we learn your business, and we suggest where to start forging.
Tell us about it like we're having coffee.
Wherever you are, a real person gets back to you — no bots, no endless forms — in under 72 hours. One call and we get started.
— The Fragua team