Google Ads · SEM · Search advertising
Show up exactly when they're searching for you.
Google Ads puts your brand in front of people already looking for what you offer, at the exact moment they look for it. Managed well, it's the fastest and most measurable channel there is. Managed badly, it's an expensive way to burn money. We forge campaigns that pay for themselves.
Let's review your spendBidding for the sake of bidding is throwing money away.
Anyone can open a Google Ads account and start spending. The problem is that Google is delighted to charge you for clicks that bring you no customers: badly chosen keywords, ads that don't convert, landing pages that scare people off. Plenty of businesses try Google Ads, see no return, and conclude it "doesn't work".
The truth is more uncomfortable: it almost always works, but only if someone measures, adjusts and cuts what isn't paying off, week after week. The difference between burning budget and multiplying it isn't in Google. It's in who holds the reins.
Fire for the ad. Steel for the bid.
A Google Ads campaign needs both temperatures. The creative one: ads that catch the eye and speak your customer's language, not generic templates. And the cold one: the management nobody sees — bids, negative keywords, targeting, and a constant eye on the cost per customer won.
We don't launch and forget. Every euro that goes into the account is watched: which keyword brings sales, which only brings clicks, where to push and where to cut. Creativity lights the campaign. Measurement makes it profitable.
Fire: the ad
Ads that catch the eye and speak your customer's language, not generic templates. The creative work that lights the campaign.
Steel: the bid
The management nobody sees: bids, negative keywords, targeting and a constant eye on the cost per customer won.
What we put in the forge.
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Audit of your account
If you already run campaigns, we review them: what you spend, on what, and how much is being thrown away. An X-ray before touching anything.
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Campaign strategy and structure
What to bid on, who to show up for, with what budget. The plan before the spending.
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Google Search
Showing up when someone searches for exactly what you offer.
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Google Shopping / Performance Max
For ecommerce: putting your products straight into Google.
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YouTube Ads
Video, to make your brand known to people who aren't searching for you yet.
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Continuous optimisation
Bids, negative keywords, ad tests, weekly adjustments. The real work, the one that brings the cost down and the return up.
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Return measurement
Not just clicks: how many real customers each euro brings. All weighed, all provable.
When Google Ads is your material.
Google Ads shines, but not in every case. It's especially useful if:
- You sell something people actively search for on Google (a service, a product, a solution to a problem).
- You need results now, not in six months — unlike SEO, Google Ads brings visits from day one.
- You have a margin that lets you pay per customer won and still come out ahead.
And it's a bad idea if nobody searches for your product, if your site isn't ready to turn a visit into a customer, or if the margin won't cover the advertising. We'll tell you before we start: if the numbers don't add up, we won't let you spend.
Honest questions about Google Ads
How much do I need to invest in Google Ads?
It depends on your sector and on how contested each keyword is — there are clicks worth cents and clicks worth several euros. The honest approach is to start with a test budget, measure the return, and scale only what works. We'll never ask you to spend more just to see what happens.
When will I see results?
Much sooner than with SEO: campaigns bring visits from day one. A profitable return, though, takes a few weeks of adjustment — at the start you fine-tune and cut what isn't paying off, and that's when the cost per customer starts coming down.
What's the difference between Google Ads and SEO?
Google Ads is renting the shop window: you pay and you're there, you stop paying and you're gone. SEO is buying it: it takes time, but then it's yours. The ideal is to use Ads to sell from day one while SEO matures.
Can you manage an account I already have?
Yes. In fact we often start by auditing an existing account that's overspending. We work on your account, which is always yours — we don't hold it hostage and you never depend on us to reach your own data.
How much are you spending, and how much comes back?
If you already run campaigns, we'll tell you straight what's being wasted and what can be improved. And if you're starting from scratch, we'll tell you whether Google Ads is even your best move. No commitment, no smoke.
Let's put the numbers on the table