Paid Social · Meta · TikTok · LinkedIn Ads
Show up where your customer hangs out.
Social advertising doesn't wait to be searched for: it puts you in front of the right people while they scroll. Meta, TikTok, LinkedIn — each network, its own audience and its own language. We forge campaigns that interrupt without annoying, and that are measured down to the last euro.
Let's design your campaignSpending money isn't the same as advertising.
Meta and TikTok let you launch an ad in five minutes. Which is why they're full of campaigns that spend without selling: creative nobody looks at, badly chosen audiences, budget spread blind. The platform charges you either way — it doesn't care whether it works.
The difference between a campaign that brings customers and one that only brings likes comes down to two things most people skip: a message that stops the scroll, and someone behind it measuring which ad, which audience and which network are actually paying off. Without that, it's throwing notes at an algorithm.
Fire for the message. Steel for the targeting.
On social, the two temperatures matter more than on any other channel. The creative one: the message and the angle that make someone stop their thumb mid-scroll. And the cold one: who you show it to, with what budget, on which network, measuring without mercy what converts and what doesn't.
Every network speaks its own language: what works on TikTok doesn't work on LinkedIn. We don't copy the same ad everywhere. We adapt the approach to each platform and each audience. We don't produce your videos, but we tell you what each network needs and get the most out of the pieces you have.
Fire: the message
The message and the angle that make someone stop their thumb mid-scroll. What holds the eye.
Steel: the targeting
Who you show it to, with what budget and on which network, measuring without mercy what converts and what doesn't.
What we put in the forge.
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Strategy per platform
Which network makes sense for you and which doesn't, based on your customer and your goal. Not being everywhere for the sake of it.
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Meta Ads (Facebook and Instagram)
Mass reach and the finest targeting there is; for selling and for getting known.
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TikTok Ads
Reaching younger audiences with native content, not ads that look like ads.
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LinkedIn Ads
For B2B: reaching professionals and companies by role, sector or company.
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Creative direction
We don't produce your videos, but we tell you what each network needs and how to make the most of the pieces you have. The right ad for each platform.
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Targeting and continuous optimisation
Audiences, budgets, ad tests, constant adjustments. The work that brings the cost down.
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Return measurement
No vanity likes: how many real customers or leads each euro brings. All weighed, all provable.
When Paid Social is your material.
Social advertising is powerful, but it doesn't fit everything. It's especially useful if:
- Your customer spends time on social (almost all B2C, and a good part of B2B on LinkedIn).
- You sell something that catches the eye or can be explained in a short video.
- You want to create demand, not just capture what already exists — getting known to people who aren't searching for you yet.
And it's a bad idea if your product needs a long, cold explanation that won't fit in a scroll, or if your customer isn't on these networks. We'll tell you straight: if your place is Google and not Instagram, we'll send you to Google.
Honest questions about social advertising
Which network should I advertise on?
It depends on where your customer is, not on which one is fashionable. If you sell to young consumers, maybe TikTok; if it's visual, Instagram; if it's B2B, LinkedIn. We decide by your audience, not by the trend. And if none of them fit, we'll say so.
Do you make the videos and images?
We don't produce video or graphic design: we focus on strategy, targeting and campaign management. We work with the creative you have and advise you on what works on each network, so every piece performs. If you need production, we'll tell you what to look for.
Paid Social or Google Ads?
They solve different things. Google Ads captures people already searching for you; Paid Social introduces you to people who don't know you exist yet. Plenty of clients use both: social to create demand, Google to capture it. We'll tell you which combination suits you.
How much do I need to invest?
As with all paid advertising: you start with a test budget, measure which network and which ad pay off, and scale only what works. We'll never ask you to spend blind.
Which network is your customer on, and what are you going to tell them?
We'll help you decide where to advertise, with what message and with what budget — or to drop it if it doesn't pay off. No commitment, no smoke.
Let's choose where to advertise you